Gutsy

Branding illustrations for Gutsy, a startup based in the US.  They have launched a brand new website, which I fully illustrated and partially animated. Gutsy helps businesses to demystify their security protocols with a process mining technology.

One of the key aspects to render visually was the bold attitude needed to gain insights, in other words the “dare to know”, expressed through Gutsy’s claim Know it.

As an illustrator, my work was to develop an engaging narrative to wrap up some key concepts of the company, like the revealing of unknown unknowns, the transparency gained with their solutions or the sound decisions to be achieved by their users.

There was some motion work in this project too. I animated the opener for the Solutions page, and also did the art for the opening video on the landing page –  which was kindly brought to motion by &Orange:

Agency: Pentagram (New York)
Art Direction: Ruairi Walsh, Jun Park
www.gutsy.com