Berlinale Talents 2023
Berlinale Talents is a talent development programme that explores the how and why of movie making. It is part of Berlin International Film Festival, better known as Berlinale. In collaboration with Berlin-based designer Miriam Jacobi, I created the key visual for Berlinale Talents 2023.
The copy for 2023 was “You Must Be Joking – Humor in serious times”. The focus was set on humor and the strengthening power of jokes in these difficult, serious times.
We decided to create something cheeky, with an illustrative character at the center of our approach. Human, a little plant-like too, the character of our key visual embodies the idea of being funny and the power of jokes as a way to perceive the reality from another point of view.
We created different applications of this key visual for the three main communicational fields: the image of the festival in situ, the campaign on the streets of Berlin and the online communication.
The Hebbel am Ufer, with its three locations HAU1, 2 and 3, is the place hosting the talks and workshops of Berlinale Talents. It’s a theater and international performance center distributed at both sides of the Landwehrkanal in Kreuzberg.
Key visual typeface: Güggeli
Photos: Leandro Alzate, © Peter Himsel/ Berlinale 2023, © David Ausserhoffer/ Berlinale 2023, Miriam Jacobi
www.berlinale-talents.de
